+41 44 586 3339

Demodia Resource Centre

How SharpSpring’s agency model provided a solution for lead generation activities.
This calendar will help ensure your business or company employs an effective marketing campaign year-round.
An introduction to Demodia, our people and our business.
An introduction to Demodia, our people and our business.
A good event can turn visitors into customers, acquaintances into leads, customers into friends. An event can speed up the progression of a buyer through the funnel and deliver sales-ready leads. You don’t have to be a networking wizard or a social guru or a rock star. You just need to be confident that you can win customers and influence people.
Throughout the rest of this guide we will take a deeper dive into one essential aspect of such integrated campaigns - LinkedIn. We will see why LinkedIn is the social network of choice for the business marketer, you will learn how LinkedIn can be used to promote both yourself and your business, and we will give you some best practice advice and pointers for social lead generation.
What are the current trends, challenges, and success factors for marketing automation? We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the B2B Technology Marketing Community on LinkedIn.
Shibumi’s team consists of salesmen, engineers and technology-savvy people. As a startup in the Bay Area, they needed extra help – a marketing expert. They needed someone that could help them understand their unique value offerings and introduce them to the software market.
Enterprise World happens but once a year and is the biggest marketing investment, so we all need to ensure that it as successful as possible. So allow me to introduce you succinctly the best rides this year. And no, there are no height requirements as long we can all help each another and direct interested prospects to the right places to help them solve EIM problems the best.
The B2B Technology Marketing Community on LinkedIn conducted the 2015 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

The Enterprise Inbound Marketing bible explores how the inbound marketing framework can be successfully applied within enterprise organisations.

At the core of this marketing methodology is the creation and distribution of high-quality and relevant content, designed to educate, engage and influence your prospects. Inbound marketing goes beyond effective lead generation - enterprise inbound enables large-scale companies to “close the loop” between marketing and revenue, thus allowing CMOs to effectively measure their ROI.

To help enterprise executives understand the value of this methodology, we’ve outlined eight key components for inbound marketing success:

  • Inbound Marketing Maturity Assessment
  • Inbound Marketing Strategy Development
  • Creating Demand
  • Content Marketing
  • Effective Lead Nurturing
  • Sales Enablement
  • Customer Experience Management

If you are wondering how inbound marketing can help you enterprise accelerate sales, this whitepaper is for you.

Marketing’s objective is to pass on qualified leads to sales, which means that marketing is responsible for nurturing leads until they are ready for the later stages of the pipeline. Leads that inquire about your products and brand need to be properly approached using the most fitting marketing messages.

In this guide we will explore the processes behind successful B2B lead nurturing programmes. In the following guide you can find:

  • The Three Stages of Content Marketing
  • Types of Lead Nurturing Campaigns
  • Lead Nurturing Programmes Examples
  • Metrics that Impact ROI

Find the answers for all your B2B lead nurturing related questions.