Global Cents is a US-based company that provides value-added Information Lifecycle
Management products and services for OpenText Content Server. As the company’s product portfolio became bigger and more complex, so did the need for a sustainable marketing strategy.
A good event can turn visitors into customers, acquaintances into leads, customers into friends. An event can speed up the progression of a buyer through the funnel and deliver sales-ready leads.
You don’t have to be a networking wizard or a social guru or a rock star. You just need to be confident that you can win customers and influence people.
Throughout the rest of this guide we will take a deeper dive into one essential aspect of such integrated campaigns - LinkedIn. We will see why LinkedIn is the social network of choice for the business marketer, you will learn how LinkedIn can be used to promote both yourself and your business, and we will give you some best practice advice and pointers for social lead generation.
What are the current trends, challenges, and success factors for marketing automation? We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the
B2B Technology Marketing Community on LinkedIn.
Shibumi’s team consists of salesmen, engineers and technology-savvy people. As a startup in
the Bay Area, they needed extra help – a marketing expert. They needed someone that could help
them understand their unique value offerings and introduce them to the software market.
Enterprise World happens but once a year and is the biggest marketing investment, so we all need to ensure that it as successful as possible. So allow me to introduce you succinctly the best rides this year. And no, there are no height requirements as long we can all help each another and direct interested prospects to the right places to help them solve EIM problems the best.